World Quality Week - November 2025

Quality: think differently

Join us for World Quality Week 2025: 10–14 November

World Quality Week is a global celebration of quality and the people who champion it across organisations, teams and communities.

Our annual campaign highlights the critical role quality management and culture play in driving success, fostering innovation and creating sustainable value for society.

This year’s theme, "Quality: think differently," invites us to challenge traditional approaches to quality management and embrace new ways of thinking. It's an opportunity for organisations, teams and individuals to reflect on and reimagine how we approach quality. Let’s share insights, celebrate achievements and inspire fresh thinking.

What does 'think differently' mean?

Organisations must cultivate resilient and agile quality cultures to navigate today’s complex and ever-changing business environment. A quality culture fosters innovation, efficiency and improvement for success. Whether you’re part of a team, leading an organisation or focusing on personal development, we invite you to adopt a new perspective on quality that will help you thrive, drive innovation and make a lasting impact. 

Alignment:

Is your approach to managing and improving quality aligned with your organisation’s strategy and context? Embedding quality into strategic decision-making ensures long-term success, enabling organisations to stay resilient and competitive. Quality should not exist in isolation; it must be a fundamental part of the business strategy that influences decisions at every level. By aligning quality with organisational goals, businesses can achieve sustainable growth and maintain stakeholder trust.

Action: Evaluate how well your quality initiatives align with your organisation’s overall strategy and identify opportunities to embed quality deeper into your business model.

Performance

Do you understand and respond to quality risk and performance? Achieving and maintaining high-quality standards requires a proactive approach to identifying and mitigating risks while driving performance improvements. Organisations must foster a culture where data-driven insights inform decision-making and empowered teams act to prevent issues before they arise. Effective quality management ensures continuous improvement and helps organisations deliver consistent value.

Action: Strengthen your organisation’s ability to identify, assess and respond to quality risks while driving performance excellence.

People

Are you engaging the right people in the management and improvement of quality? Quality is everyone’s responsibility, not just that of a dedicated team. Building an inclusive quality culture means empowering individuals across all functions to take ownership of quality in their everyday roles. By fostering collaboration, encouraging learning and sharing best practices, organisations can create a quality-driven mindset that supports long-term success.

Action: Engage and empower individuals at all levels to take ownership of quality and contribute to a culture of excellence.

Why it matters

Quality isn’t just about processes and tools - it’s about creating a culture that prioritises improvement, innovation and excellence at every level. Organisations, teams and individuals all play a vital role in shaping this culture, making it essential for everyone to take an active part in upholding high standards. Whether leading an organisation, contributing as part of a team or focusing on your professional development, embedding a quality culture will provide a competitive advantage and create lasting value.

Let’s use #WorldQualityWeek to think differently about how we build and sustain a quality culture that drives excellence in every action we take.

A global movement, not a single event

World Quality Week is not a single event at a fixed location—it’s a global campaign that unites professionals and organisations worldwide. Organisations and individuals are encouraged to run their own events, initiatives, and celebrations, fostering discussions and engagement within their teams and communities.

In the lead-up to November, we will provide resources and insights to help you explore the theme. Throughout the week, we will host webinars designed to support quality professionals in thinking differently about their approaches.